De la globalizarea culturii la cultura globalizării.
Contemporary problems are intricately linked to the economic capital. A synthetic overview of human social-historical evolution would capture its three stages: market capitalism of the eighteenth - twentieth centuries, whose greatest technical invention was the steam engine, and the cultural phenome...
| Published in: | Conference Proceedings of the Annual International Symposium Organized by 'A. Philippide' Institute of Romanian Philology pp. 547 - 557 |
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| Format: | Article |
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Institutul de Filologie Romana A. Philippide
2019
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=158504942&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 158504942 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: LF1E jtl: Conference Proceedings of the Annual International Symposium Organized by 'A. Philippide' Institute of Romanian Philology maglogo: N pubinfo: dt: 2019 pid: 50276 pub: Institutul de Filologie Romana A. Philippide artinfo: ui: 158504942 ppf: 547 ppct: 10 formats: tig: atl: De la globalizarea culturii la cultura globalizării. aug: au: MENCHÚ-ROSAL, Florentina affil: Colegiul Tehnic „Ion Creangă" din Târgu Neamţ, România sug: keyword: culture diversity globalization glocalization identity culture diversity globalization glocalization identity ab: Contemporary problems are intricately linked to the economic capital. A synthetic overview of human social-historical evolution would capture its three stages: market capitalism of the eighteenth - twentieth centuries, whose greatest technical invention was the steam engine, and the cultural phenomena were defined by realistic aesthetics; monopoly capitalism in the late nineteenth century and the first half of the twentieth century, in which the supremacy was held by the electric motor, and the culture was dominated by modernist aesthetics; and planetary capitalism, the current state of the era of cutting-edge technologies (computing, robotics, genetics, space cybernetics) and consumption, named by Alvin Toffler the Third Wave. In this last stage of capitalist evolution, humanity is facing the process of globalization, considered as a concept following the collapse of the Soviet Union and socialism as a sustainable alternative to economic organization. Considering that the last concept is viewed by the well-known tycoon George Soros from a strictly economic perspective, the approach in question, on the one hand, aims to analyze the implications of globalization in the cultural, identity and meaning production level, and, on the other hand, to provide answers to some questions that arise permanently and are linked to the influence that globalization may or may not exert in the sense of identity of individuals, groups or communities; to the process of cultural homogenization through globalization or its absence; to the tendency of globalization to eliminate or not the significant local and temporal differences in the culture field. Likewise, it will be examined whether the transnational culture industry can be considered the strategic tool of the multinationals for the managerial conquest of the world, that is, in order to impose different lifestyles that ease its expansion, and if global culture is encouraged or only different local elements of Western European and North American popular culture are imposed globally. Finally, the paper will try to verify if, in the long-term, cultural globalization only induces a certain way of thinking and distancing to those facing it, or if it really involves a ruthless destruction of traditions and diversity. pubtype: Conference Proceedings doctype: Article src: R language: Romanian refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2019 holdings: @attributes: islocal: N |
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