Cover, Custom, and DIY? Memetic Features in Multimedia Creative Practices.

It is not unusual nowadays to attend a concert of contemporary music in which live performers and video projection are juxtaposed or truly interact. Internet video-sharing platforms and social media contribute to shape the way these materials are filmed and presented to the audience. My paper focuse...

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Published in:Contemporary Music Review Vol. 41; no. 4; pp. 382 - 401
Main Author: Besada, José L.
Format: Article
Published: Taylor & Francis Ltd Aug2022
Subjects:
Online Access:View this record in EBSCOhost
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        atl: Cover, Custom, and DIY? Memetic Features in Multimedia Creative Practices.
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        au: Besada, José L.
      su:
        Music videos
        Coincidence
        Do-it-yourself work
        Participatory culture
        Motion picture audiences
        Memetics
        Social media
        Flute
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          Music videos
          Coincidence
          Do-it-yourself work
          Participatory culture
          Motion picture audiences
          Memetics
          Social media
          Flute
      keyword:
        Óscar Escudero
        Brigitta Muntendorf
        Intertextuality
        Multimedia Practices
        Participatory Culture
      ab: It is not unusual nowadays to attend a concert of contemporary music in which live performers and video projection are juxtaposed or truly interact. Internet video-sharing platforms and social media contribute to shape the way these materials are filmed and presented to the audience. My paper focuses on two composer-performers dealing with these kinds of technologies and audiovisual logics: Brigitta Muntendorf and Óscar Escudero. I pay attention to their respective pieces Public Privacy #1: Flute Cover (2013) and Custom #1 (2016). Beyond the inconsequential coincidence of a hashtag in their titles, some similar aspects of their creative processes are found, from the compositional conception to the interaction with performers for personalising the videos. I particularly consider theoretical elements of memetics for a diachronic observation of several creative choices. Finally, I evaluate the impact of participatory culture in the gestation of these pieces.
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