Pernambuco and Bahia's Musical "War": Contemporary Music, Intraregional Rivalry, and Branding in Northeastern Brazil.

This article draws on ethnographic research on contemporary music in Recife, Brazil, to show how people in the northeastern state of Pernambuco are redefining regional identity through engaging in a musically mediated rivalry with the neighboring state of Bahia. While this rivalry is longstanding, d...

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Publicado en:Luso-Brazilian Review Vol. 59; no. 1; pp. 1 - 41
Autor principal: Enriquez, Falina
Formato: Artículo
Publicado: University of Wisconsin Press 2022
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Pernambuco and Bahia's Musical "War": Contemporary Music, Intraregional Rivalry, and Branding in Northeastern Brazil.
      aug:
        au: Enriquez, Falina
      su:
        Stereotypes
        Popular music genres
        Dance
        Ethnology research
        Middle class
        Equality
        Recife (Brazil)
        Bahia (Brazil : State)
      sug:
        subj:
          Recife (Brazil)
          Bahia (Brazil : State)
          Stereotypes
          Popular music genres
          Dance
          Ethnology research
          Middle class
          Equality
      ab: This article draws on ethnographic research on contemporary music in Recife, Brazil, to show how people in the northeastern state of Pernambuco are redefining regional identity through engaging in a musically mediated rivalry with the neighboring state of Bahia. While this rivalry is longstanding, during the 2000s and 2010s, it was reconfigured in relation to the state government's efforts to brand Pernambuco as a multicultural place. Accordingly, I analyze how middle-class participants at events hosted by a government institution that I call the Fundação Cultural de Pernambuco, disparage two Bahian dance genres: axé music and swingueira (a.k.a. pagode baiano), in ways that intertwine racial and class-based stereotypes. I therefore argue that the stigmatization of northeastern people is not exclusive to the hegemonic southeast, but it is also (re)produced within the northeast. This case thus demonstrates how place-based branding enables individuals and institutions to reproduce and justify social inequality. A partir de uma pesquisa etnográfica sobre a música contemporânea no Recife, este artigo utiliza a rivalidade musical entre os estados vizinhos de Pernambuco e Bahia como uma lente para entender a (re)construção das identidades e marcas nordestinas. Ainda que essa rivalidade seja antiga, durante as décadas de 2000 e 2010, ela foi recontextualizada dentro dos esforços do governo estadual em construir a imagem de Pernambuco como um lugar multicultural. A partir da análise de eventos organizados pela agência estadual (Fundação Cultural de Pernambuco) demonstro como o público de classe média caracteriza dois gêneros musicais baianos, o axé music e a swingueira (pagode baiano), em formas que interligam estereótipos de raça e classe. Consequentemente, argumento que a estigmatização dos nordestinos não ocorre apenas no sudeste, mas também se (re)produz no nordeste. Portanto, demostro a gestão de marcas geográficas como um mecanismo pelo qual os indivíduos e instituições reproduzem a desigualdade.
      pubtype: Academic Journal
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    language: English
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