Effectiveness of recruitment strategies for a social media literacy E-intervention for young adults with body dissatisfaction: cost, time, diversity, and completion.
Digital interventions are becoming increasingly popular for the treatment of body dissatisfaction and eating disorders. However, participant recruitment to online interventions poses a challenge. This study examined differences between a variety of recruitment strategies to a digital intervention in...
| Publicado en: | Eating Disorders Vol. 30; no. 5; pp. 515 - 540 |
|---|---|
| Autores principales: | , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Sep/Oct2022
|
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=158860102&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 158860102 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10640266 C9I jtl: Eating Disorders issn: 10640266 maglogo: N pubinfo: dt: Sep/Oct2022 vid: 30 iid: 5 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 158860102 151967723 158860102 158860102 10.1080/10640266.2021.1938855 158860102 ppf: 515 ppct: 25 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Effectiveness of recruitment strategies for a social media literacy E-intervention for young adults with body dissatisfaction: cost, time, diversity, and completion. aug: au: Doley, Joanna Rachel Rodgers, Rachel Florence Paxton, Susan Jessica McLean, Siân Alexandra affil: Institute for Health and Sport, Victoria University, Footscray, Victoria, Australia sug: subj: Body Dissatisfaction Education Body Dissatisfaction Education Social Media Online Education Research Subject Recruitment Methods Program Evaluation Health Care Costs Time Factors Cultural Diversity Human Female Adolescence Adult Eating Disorders Therapy Body Image Advertising Adolescent: 13-18 years Adult: 19-44 years Female ab: Digital interventions are becoming increasingly popular for the treatment of body dissatisfaction and eating disorders. However, participant recruitment to online interventions poses a challenge. This study examined differences between a variety of recruitment strategies to a digital intervention in terms of number of participants recruited, cost, study personnel time, completion rates, and demographic characteristics of participants. Participants (N = 395) aged 18–25 years (79.5% women) were recruited to take part in an online body image intervention and asked how they heard about the program (e.g., through Facebook, a flyer on a university campus). Strategies of recruitment, including researcher time required and cost were recorded throughout the project. Cost and time effectiveness, study and intervention completion rates, and participant demographics for each recruitment approach were explored. Facebook paid advertising recruited n = 241 participants (78.0% women), with $29.81 cost per completer, and researcher time per completer at 2.41 minutes. Facebook unpaid advertising was also effective, recruiting n = 130 participants (78.5% women), with $0.00 external cost per completer, and time per completer at 20.43 minutes. Other strategies, both online and face-to-face, were far less effective in recruiting participants. Men proved difficult to recruit using any strategy. Facebook advertising was an effective tool for recruiting young adults to this online intervention, although further research should identify effective strategies to recruit men for similar interventions. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
|---|