The effect of priming on fraud: Evidence from a natural field experiment.
We present a natural field experiment to examine if priming can influence behavior in a market for credence goods. 40 testers took 600 taxi journeys in Vienna, Austria, and using a between–subject design we vary the script they spoke, each designed to prime either honesty, dishonesty, or a competito...
| Publicado en: | Economic Inquiry Vol. 60; no. 4; pp. 1854 - 1875 |
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| Autores principales: | , |
| Formato: | Artículo |
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Wiley-Blackwell
Oct2022
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | We present a natural field experiment to examine if priming can influence behavior in a market for credence goods. 40 testers took 600 taxi journeys in Vienna, Austria, and using a between–subject design we vary the script they spoke, each designed to prime either honesty, dishonesty, or a competitor. We find that the honesty prime increases taxi fares by 5.5% relative to a baseline, the result of overcharging rather than overtreatment. Priming dishonesty and a competitor have no impact on fares. We find that the effects of priming on behavior are likely to be small compared to information asymmetries. |
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