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Analysis of advertising jingles from the '80s and '90s through affective computing.

Published in:Cuadernos de Administración Vol. 38; no. 73; pp. 1 - 17
Main Authors: Chanchí Golondrino, Gabriel Elías, Ospina Alarcón, Manuel Alejandro, Monroy Ríos, Martín Emilio
Format: Article
Published: Universidad del Valle May-Aug2022
Subjects:
Google Inc.
Music & emotions
Emotion recognition
Music psychology
Affective forecasting (Psychology)
Affective computing
Tempo (Music theory)
Billboards
Online Access:View this record in EBSCOhost
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