Integrative Framing Analysis : Framing Health Through Words and Visuals
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then dem...
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Routledge
2018
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1594553&site=ehost-live header: @attributes: shortDbName: nlebk uiTerm: 1594553 longDbName: eBook Collection (EBSCOhost) uiTag: AN controlInfo: bkinfo: btl: Integrative Framing Analysis : Framing Health Through Words and Visuals aug: au: Viorela Dan sertl: Routledge Research in Communication Studies isbn: 9781138046368 9780367889081 9781351694902 9781351694919 9781315171456 imageinfo: pubinfo: dt: @attributes: year: 2018 month: 01 day: 01 dtAvail: @attributes: year: 2017 month: 10 day: 04 ed: First edition pub: Routledge pubContract: Taylor & Francis (Unlimited) place: London price: 0.01 limitsGroup: maxCheckoutDays: 1500 copyPages: -1 pda: N printPagesOffline: 60 printPagesOnline: 60 previewPages: 10000 prePubGroup: dewey: @attributes: class: 362.1014 item: 362 .1014 lc: @attributes: class: RA423.2 item: RA 423 .2 artinfo: ui: 1594553 993951251 formats: fmt: – @attributes: type: EB doid: NL$1594553$PDF caption: PDF download: Y – @attributes: type: EK doid: NL$1594553$EPUB caption: EPUB download: Y tig: atl: Integrative Framing Analysis : Framing Health Through Words and Visuals ptl: Integrative Framing Analysis aug: au: Viorela Dan su: Frames (Sociology) Communication in public health sug: subj: SOCIAL SCIENCE / Media Studies LANGUAGE ARTS & DISCIPLINES / Communication Studies MEDICAL / Public Health SOCIAL SCIENCE / Methodology Frames (Sociology) Communication in public health ab: Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. pubtype: eBook doctype: Book ougenre: Book language: English copyright: @attributes: flag: N copyrightText: holdings: @attributes: islocal: N |
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