The portrayal of older Indians on YouTube.
While traditional media portrayals of older people are widely documented, social media representations have not been adequately examined. This is an undesirable oversight considering the prominence of social media in contemporary times. Further, such representations remain markedly unexplored in the...
| Publicado en: | Educational Gerontology Vol. 48; no. 11; pp. 511 - 536 |
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| Autores principales: | , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Nov2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=159605022&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 159605022 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 03601277 EGR jtl: Educational Gerontology issn: 03601277 maglogo: N pubinfo: dt: Nov2022 vid: 48 iid: 11 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 159605022 155758168 159605022 159605022 10.1080/03601277.2022.2052494 159605022 ppf: 511 ppct: 25 formats: tig: atl: The portrayal of older Indians on YouTube. aug: au: Bandyopadhyay, Shilpa Singh, Kamlesh affil: Department of Humanities and Social Sciences, IIT Delhi, Delhi, India sug: subj: Attitude to Aging Evaluation Social Media Human India Videorecording Aged Data Analysis Software Content Analysis Descriptive Statistics Elder Abuse Crime Victims Social Responsibility Hardiness Architectural Accessibility Healthy Aging Productivity Economic Status Aged: 65+ years ab: While traditional media portrayals of older people are widely documented, social media representations have not been adequately examined. This is an undesirable oversight considering the prominence of social media in contemporary times. Further, such representations remain markedly unexplored in the Indian context. Given India's burgeoning population aging, the changing nature of Indian society, and the increasing use of social media, particularly YouTube which has the second largest user base among Indians, an analysis of the nature of portrayal of older persons on YouTube was deemed important. Through an inductive content analysis of 65 YouTube videos, we identified six primary categories and five sub-categories. These were – 'A vulnerable population' comprising three sub-categories the perils of old age, India is aging but do we care? and victims of crime and abuse; 'A collective responsibility;' 'The Incredibles: stories of resilience and new beginnings;' 'Toward an elder-sensitive society' encompassing two sub-categories namely gerontechnology and social initiatives and elder-friendly physical environment; 'Healthy aging;' and lastly 'Productivity in old age: respect and economic compulsion.' Broadly, our results revealed a far more differentiated, complex, and mixed portrayal of older people than early studies that found a predominantly negative portrayal. However, we also observed the potential for a greater, more balanced and heterogenous representation of the older Indian population on YouTube. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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