The business of postcolonial immigration: marketing of immigration services in Punjab, India.
In this paper, I show that immigration consulting agencies in the Doaba region of Punjab, India, mobilise the imaginary of the 'West' as a place to be successful and modern in order to sell their services. My focus is on the design of promotional materials created by the agencies that are well integ...
| Publicado en: | Visual Studies Vol. 37; no. 4; pp. 363 - 378 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Sep2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=159812239&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 159812239 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 1472586X J6I jtl: Visual Studies issn: 1472586X maglogo: N pubinfo: dt: Sep2022 vid: 37 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 159812239 10.1080/1472586X.2021.1994872 ppf: 363 ppct: 15 formats: fmt: – @attributes: type: T db: hlh ui: 159812239 – @attributes: type: P db: hlh ui: 159812239 tig: atl: The business of postcolonial immigration: marketing of immigration services in Punjab, India. aug: au: Mitra, Diditi su: Punjab (India) Signage Emigration & immigration Immigration consultants Postcolonial analysis sug: subj: Signage Emigration & immigration Punjab (India) Other legal services Other Miscellaneous Durable Goods Merchant Wholesalers Outdoor Advertising All Other Specialty Trade Contractors Sign Manufacturing Immigration consultants Postcolonial analysis ab: In this paper, I show that immigration consulting agencies in the Doaba region of Punjab, India, mobilise the imaginary of the 'West' as a place to be successful and modern in order to sell their services. My focus is on the design of promotional materials created by the agencies that are well integrated into the visual landscape of this region. Thus I analyse this imaginary as presented in banners, posters, and signboards. The visual data is complemented with semi structured interviews conducted with staff and owners at the agencies, ethnographic observations as well as information gleaned from the agencies' websites. The study is novel in its exploration of the visual environment in pre-migration contexts where international migration is portrayed as a central path to prosperity. It is exploratory in nature and raises many questions for future researchers to pursue. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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