Computer Dating in the Classifieds: Complicating the Cultural History of Matchmaking by Machine.

This article looks at the phenomenon of computer dating through its appearance in the classified ads of the Village Voice. Popular between the late 1960s and mid-1970s, computer dating services used questionnaire data to match singles. Highlighting new perspectives drawn from the classifieds, this a...

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Bibliographic Details
Published in:Information & Culture Vol. 57; no. 3; pp. 1 - 22
Main Author: Ruberg, Bo
Format: Article
Published: University of Texas Press 2022
Subjects:
Online Access:View this record in EBSCOhost
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        atl: Computer Dating in the Classifieds: Complicating the Cultural History of Matchmaking by Machine.
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        au: Ruberg, Bo
      su:
        Cultural history
        History of computers
        Classified advertising
        Public opinion
        Computers
        Chronology
        United States
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          United States
          Cultural history
          History of computers
          Classified advertising
          Public opinion
          Computers
          Chronology
      keyword:
        classified ads
        computer dating
        media
        online dating
        romance
        sexuality
        technology
      ab: This article looks at the phenomenon of computer dating through its appearance in the classified ads of the Village Voice. Popular between the late 1960s and mid-1970s, computer dating services used questionnaire data to match singles. Highlighting new perspectives drawn from the classifieds, this article offers a cultural history of computer dating in the United States, charting its rise and fall and the shifting public sentiments around it. The article argues that computer dating should be understood as a media phenomenon and demonstrates how computer dating ads complicate teleological narratives about contemporary dating technologies, offering an alternative history of how computers became "personal."
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