"Not a Monolith!" Media Narratives of the Latina/o/x Vote after the 2020 U.S. Election.

This study assesses how the "not a monolith" narrative in U.S. journalism after the 2020 presidential election serves to further shape the Latina/o/x electorate into a politically marketable category. This study employs a qualitative content analysis of 159 media texts produced in the first two week...

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Publicado en:Howard Journal of Communications Vol. 33; no. 5; pp. 452 - 471
Autores principales: Soto-Vásquez, Arthur D., Gonzalez, Eduardo
Formato: Artículo
Publicado: Taylor & Francis Ltd Oct-Dec2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Oct-Dec2022
      vid: 33
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      pub: Taylor & Francis Ltd
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        10.1080/10646175.2022.2033650
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        atl: "Not a Monolith!" Media Narratives of the Latina/o/x Vote after the 2020 U.S. Election.
      aug:
        au:
          Soto-Vásquez, Arthur D.
          Gonzalez, Eduardo
        affil:
          Department of Psychology and Communication, Texas A&M International University, Laredo, Texas, USA
          Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, California, USA
      su:
        United States
        Racism
        Culture
        Mass media
        Hispanic Americans
        Practical politics
        Voting
        Qualitative research
        Content analysis
        Social skills
        United States elections
      sug:
        subj:
          Racism
          Culture
          Mass media
          Hispanic Americans
          Practical politics
          Voting
          Qualitative research
          Content analysis
          Social skills
          United States
          United States elections
      keyword:
        2020 election
        Latino politics
        Latinx politics
        media narratives
        political identity
        2020 election
        Latino politics
        Latinx politics
        media narratives
        political identity
      ab: This study assesses how the "not a monolith" narrative in U.S. journalism after the 2020 presidential election serves to further shape the Latina/o/x electorate into a politically marketable category. This study employs a qualitative content analysis of 159 media texts produced in the first two weeks after Election Day. We find that the contradictions inherent in the construction of Latina/o/x voters—such as class, racial, and regional differences—are reconciled through revising old media narratives, like the "sleeping giant" metaphor, and the inclusion of Latina/o/x voters into other metaphors, like the "blue wall." In addition, a host of rationales drawn from racialized aspects of Latina/o/x history and culture, like religion, machismo, and anti-socialism, are used to explain voting behavior. Finally, new narratives emerged around Latina/o/x voters not being owned by the Democratic Party, which we view as disciplining.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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