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CONSUMER ADOPTION OF VIRTUAL REALITY TECHNOLOGIES.

Virtual reality (VR) is a new medium that may revolutionize the way people interact with media. Over the last decade, consumers have shown a great interest in adopting this new technology, while some are more reluctant to do so. Through the use of semi-structured interviews, this study investigates...

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Published in:ETC: A Review of General Semantics Vol. 79; no. 2; pp. 89 - 114
Main Author: SHEHU, AGON
Format: Article
Published: Institute of General Semantics, Inc. Jan-Apr2022
Subjects:
Virtual reality
Head-mounted displays
Information display systems
Technology
Mass media
Online Access:View this record in EBSCOhost