Predictors of Massive Open Online Courses (MOOC) Learning Satisfaction: A Recipe for Success.

Massive Open Online Courses (MOOCs) have recently gained great attention. However, the biggest challenge to the success of MOOCs is their low completion rate. During the lockdown of the COVID-19 pandemic, MOOCs were in high demand by many higher education institutions to replace their face-to-face l...

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Publicado en:Pertanika Journal of Social Sciences & Humanities Vol. 30; no. 4; pp. 1781 - 1808
Autores principales: Gan Tzyy Yang, Yusop, Farrah Dina, Chin Hai Leng
Formato: Artículo
Publicado: Universiti Putra Malaysia Dec2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Dec2022
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        atl: Predictors of Massive Open Online Courses (MOOC) Learning Satisfaction: A Recipe for Success.
      aug:
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          Gan Tzyy Yang
          Yusop, Farrah Dina
          Chin Hai Leng
        affil: Curriculum and Instructional Technology Department, Faculty of Education, Universiti Malaya, Kuala Lumpur 50603, Malaysia
      su:
        Massive open online courses
        Higher education
        Distance education
        Students
        Courseware
      sug:
        subj:
          Massive open online courses
          Higher education
          Distance education
          Students
          Courseware
      keyword:
        interactivity
        Massive Open Online Courses (MOOC)
        online learner
        online learning
        student learning satisfaction
        technology system
        virtual learning effectiveness
      ab: Massive Open Online Courses (MOOCs) have recently gained great attention. However, the biggest challenge to the success of MOOCs is their low completion rate. During the lockdown of the COVID-19 pandemic, MOOCs were in high demand by many higher education institutions to replace their face-to-face lessons. MOOCs have great potential to grow and reinvent the way of learning in the 21st century. This study uses the Virtual Learning Environment (VLE) effectiveness model to understand how the five key factors (learner, instructor, course, technology system, and interactivity) influence student learning satisfaction from a holistic approach and determine the best predictor of student learning satisfaction in the MOOC learning environment. A set of online data based on a 5-point Likert scale was collected from 333 undergraduate students from the top five public universities in Malaysia whose students are actively using MOOCs in their learning. The Partial Least Squares Structural Equation Modelling (PLS-SEM) technique was used to analyse the data. The empirical results revealed that all factors significantly influence student learning satisfaction positively. Learner and interactivity factors were the strongest predictors in determining student learning satisfaction in MOOCs. These findings provide an empirically justified framework for developing successful online courses such as MOOCs in higher education.
      pubtype: Academic Journal
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      custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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