| Sumario: | Purpose This paper introduces service design strategies for developing a welfare technology ecosystem especially for SMEs. The strategies are 1) to cooperate among SMEs to provide holistic care for individuals, 2) to transform "Needs" to "Wants" based upon "consumer decision making behaviors" to create data-driven business models, 3) to suggest rules and standardized index for designing services in ageing and welfare technology industry. Method Global SMEs Business Council (GSBC) is a non-profit organization certified by the Minstry of SMEs & Startups in the Republic of Korea. The GSBC is a former Wellness IT Association(WiTA) certified by the Ministry of Science, ICT & Future Planning. This paper is reconstructed by referring to government funded policy reports that WiTA and GSBC have conducted for SMEs since 2013, catchphrased "Start from the Global". It is critical to lead a new market and create an industry ecosystem to be a winner in this competitive world. Thoes government funded policy reports were emphasis on enhancement of competitiveness for SMEs. Four policy papers funded by Korean government agencies are: 1) A Study on the Industrial Development through the Business Model Analysis of Wellness IT Industry(National IT Industry Promotion Agency, 2014), 2) A Study on the Global Cooperation for Wellness ICT Industry using Software(Ministry of Science, ICT and Future Planning, 2014), 3) Wellness IT Service Platform Business for Elderly based on Happiness Index(National IT Industry Promotion Agency, 2015), 4) A Study on Strategy of Health and Wellness IT Industry for Revitalization using Convergent Technology(Naitonal IT Industry Promotion Agency, 2015). Results and Discussion This paper is highlighting strategies to cooperate among SMEs, developing business models, and designing data-driven services to fulfil individual's needs based on previous policy papers. It also introduces innovative and practical ideas by suggesting new rules, called "AHA Index"; 'AHA' stands for 'Active & Happy Ageing'. AHA Index is including a physical fitness index for everyday life for an individual aged people, a cognitive index, such as MoCa, BPI, MMSE, and so on, a happiness index, such as physical, mental, emotinal, environmental, financial, social, intellectual, occupational, spiritual, and medical factors, and a cognitive-body-coordination index for prevention and management of falling and dementia. The "AHA Index" is a key to produce data-driven service solutions and to design holistic care services for individuals.
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