"I Just Don't Wanna Deal With the Headache of People Fighting Over the Internet": A Study of Sponsored Female Climbers' Digital Labor.

Drawing on data from a qualitative study of sponsored and professional female climbers, this article offers a timely examination of the digital labor undertaken by women seeking to forge identities and livelihoods in sport. Female climbers are increasingly turning to social media to generate visibil...

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Publicado en:Sociology of Sport Journal Vol. 39; no. 3; pp. 251 - 261
Autores principales: Rahikainen, Katariina, Toffoletti, Kim
Formato: Artículo
Publicado: Human Kinetics Publishers, Inc. Sep2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: "I Just Don't Wanna Deal With the Headache of People Fighting Over the Internet": A Study of Sponsored Female Climbers' Digital Labor.
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          Rahikainen, Katariina
          Toffoletti, Kim
        affil:
          University of New South Wales, Kensington, NSW, Australia
          School of Humanities and Social Sciences, Faculty of Arts and Education, Deakin University, Burwood, VIC, Australia
      su:
        Internet
        Females
        Social media
        Social change
        Societal reaction
      sug:
        subj:
          Internet
          Females
          Social media
          Social change
          Societal reaction
          Internet Publishing and Broadcasting and Web Search Portals
          Wired Telecommunications Carriers
      ab: Drawing on data from a qualitative study of sponsored and professional female climbers, this article offers a timely examination of the digital labor undertaken by women seeking to forge identities and livelihoods in sport. Female climbers are increasingly turning to social media to generate visibility and sponsorship opportunities in response to the changing social and commercial imperatives of sport, yet the perspective of participants is lacking in existing academic research. The theoretical framework of "athletic labor of femininity" is deployed to explore sportswomen's decision making when producing social media content. This study departs from previous investigations by considering the sociotechnical aspects of platform algorithms in female climbers' efforts to remain visible online, and attempts to avoid controversy that can deter followers.
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    language: English
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