Gender roles in online advertising.

This research focuses on gender roles in advertising on YouTube using a content-analysis approach that addresses the unique functionalities and characteristics of online advertising formats and its consumers. The data was collected from Germany and Israel, based on 311 advertisements providing 473 c...

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Detalles Bibliográficos

Publicado en:	Journal of Gender Studies Vol. 32; no. 2; pp. 186 - 201
Autores principales:	Roth-Cohen, Osnat, Kanevska, Halyna Sofiia, Eisend, Martin
Formato:	Artículo
Publicado:	Taylor & Francis Ltd Feb2023
Materias:	YouTube (Web resource) Gender role Occupational prestige Cross-cultural studies Internet advertising
Acceso en línea:	Ver este registro en EBSCOhost