REVOLUTIONS IN RESOLUTION: Cultural Passing through "Cinematic" Video.

This article investigates video production in the early digital era in relation to the "cinematic mode," a practice in which video makers have attempted to emulate the look and feel of analog film with cheaper digital video. As a marker of esteem, professionalism, and legitimacy, the "cinematic look...

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Published in:Velvet Light Trap: A Critical Journal of Film & Television no. 91; pp. 5 - 16
Main Author: LAROCCO, MICHAEL
Format: Article
Published: University of Texas Press Spring2023
Subjects:
Online Access:View this record in EBSCOhost
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        Video production & direction
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          Digital video
          Digital technology
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      ab: This article investigates video production in the early digital era in relation to the "cinematic mode," a practice in which video makers have attempted to emulate the look and feel of analog film with cheaper digital video. As a marker of esteem, professionalism, and legitimacy, the "cinematic look" has served as a qualitative image standard and a visible point of separation that places cameras and their users in hierarchies of cultural importance. Utilizing the video production trade press, I discuss the differences between early digital cameras' "video look" in relation to the cinematic standard and speak to the stakes of achieving and leveraging the "cinematic look" as a potentially revolutionary act of cultural passing, as its use elevated the status of video practitioners and enabled them to pass cultural gatekeepers, to further cultivate and diversify a culture of low-budget independent cinema and to generate opportunities for personal and company growth so long as they functioned within the preexisting industry power structure.
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