Exploring narrative strategy: the role of narratives in the strategic positioning of organizational change.
This article considers how the use of narratives has steadily transformed corporate strategy in the context of organizational change in recent years. 'Narrative strategy' is defined in this article as an evolving field concerned with the role of narratives as patterns of expectation and understandin...
| Publicado en: | Innovation: The European Journal of Social Sciences Vol. 36; no. 1; pp. 85 - 96 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Mar2023
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |