Narratives of fungal-based materials for a new bioeconomy era.

Newly developed fungal-based materials have promising potential with regard to mitigating greenhouse gas emissions and enabling a shift towards a more circular economy. However, an important step towards their success in the bioeconomy is consumers' acceptance and sustainable consumption of these ma...

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Publicado en:Innovation: The European Journal of Social Sciences Vol. 36; no. 1; pp. 96 - 107
Autores principales: Delvendahl, Nora, Dienel, Hans-Liudger, Meyer, Vera, Langen, Nina, Zimmermann, Jennifer, Schlecht, Martin
Formato: Artículo
Publicado: Taylor & Francis Ltd Mar2023
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Acceso en línea:Ver este registro en EBSCOhost
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      dt: Mar2023
      vid: 36
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      pub: Taylor & Francis Ltd
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        10.1080/13511610.2022.2110453
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        atl: Narratives of fungal-based materials for a new bioeconomy era.
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        au:
          Delvendahl, Nora
          Dienel, Hans-Liudger
          Meyer, Vera
          Langen, Nina
          Zimmermann, Jennifer
          Schlecht, Martin
        affil:
          Department Education for Sustainable Nutrition and Food Science, Technical University Berlin, Berlin, Germany
          Work Studies, Technology and Participation, Nexus Institute for Cooperation Management, Technical University Berlin, Berlin, Germany
          Applied and Molecular Microbiology, Institute of Biotechnology, Technical University Berlin, Berlin, Germany
          Education for Sustainable Nutrition and Food Science, Technical University Berlin, Berlin, Germany
          Professional School of Education (PSE), Humboldt University Berlin, Berlin, Germany
          Work Studies, Technology and Participation, Technical University Berlin, Berlin, Germany
      su:
        Consumer attitudes
        Consumer behavior
        Attitude change (Psychology)
        Political participation
        Consumer preferences
        Greenhouse gases
        Circular economy
      sug:
        subj:
          Consumer attitudes
          Consumer behavior
          Attitude change (Psychology)
          Political participation
          Consumer preferences
          Greenhouse gases
          Circular economy
      keyword:
        bioeconomy
        citizen participation
        fungal-based materials
        fungi
        fungi and symbolism
        narratives and storytelling
        science communication
        bioeconomy
        citizen participation
        fungal-based materials
        fungi
        fungi and symbolism
        narratives and storytelling
        science communication
      ab: Newly developed fungal-based materials have promising potential with regard to mitigating greenhouse gas emissions and enabling a shift towards a more circular economy. However, an important step towards their success in the bioeconomy is consumers' acceptance and sustainable consumption of these materials. Highlighting the power of narratives, this paper looks at the symbolic nature of fungi and discusses how common perceptions can be reshaped through narrative structures. We first identify common expectations, hopes and fears of fungi and then focus on how potentially negative beliefs or fears regarding fungal-based materials can be transformed through disseminating and reframing scientific information in a narrative structure. Specifically, we discuss characteristics of a story that can induce changes in attitudes and behaviours among consumers to induce sustainable consumer choices. To adjust and promote these sustainable narratives within the society, we suggest innovative science communication and especially citizen participation formats as adequate tools.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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