"Good Australians Will Respond": Transforming the Work Ethic in Popular Media, 1941–1945.

Media images of heroic, hard-working Australian achievers have often accompanied stories about an upbeat national work ethic to boost public morale in times of massive upheavals and crisis. The concept of an Australian work ethic has not been a natural creation, but it has been actively developed in...

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Publicado en:Journal of Australian Studies Vol. 47; no. 1; pp. 128 - 142
Autor principal: Coatney, Caryn
Formato: Artículo
Publicado: Taylor & Francis Ltd Mar2023
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: "Good Australians Will Respond": Transforming the Work Ethic in Popular Media, 1941–1945.
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        au: Coatney, Caryn
        affil: School of Humanities and Communication, University of Southern Queensland, Springfield, Australia
      su:
        Morale
        Work ethic
        World War II
        Public sphere
        Australians
        Prime ministers
        Australia
      sug:
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          Australia
          Morale
          Work ethic
          World War II
          Public sphere
          Australians
          Prime ministers
      keyword:
        John Curtin
        journalism
        the media
        work ethic
      ab: Media images of heroic, hard-working Australian achievers have often accompanied stories about an upbeat national work ethic to boost public morale in times of massive upheavals and crisis. The concept of an Australian work ethic has not been a natural creation, but it has been actively developed in the media. This article reveals a turning point in the media portrayal of the crucial area of work that helped cultivate diverse expressions of Australia's image. The article focuses on the era of momentous disruption in World War II that led to an unprecedented idealisation of workers and changed the traditional roles of the prime minister, journalists and the public. Wartime prime minister John Curtin became an egalitarian partner and a collaborator with media teams. Journalists created increasingly inclusive media experiences to encourage the public to identify with the fashionable new ethos of working-class thrift. Wartime citizens enthusiastically contributed to the varied media expressions of collective work ethics, overturning the traditional notion of a passive public sphere. Using the concept of the emotional public sphere, this article provides a rare perspective on the media's role in shaping and extending popular attitudes towards Australian workers, collective service and inclusive communities.
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    language: English
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