Geek entrepreneurs: the social network, Iron Man and the reconfiguration of hegemonic masculinity.
In this paper, we argue that the geek entrepreneur is a new hegemonic masculine formation superseding the macho formation exemplified by John Wayne and the global business masculinity proposed as hegemonic by Connell and Messerschmidt more recently. This formation fuses the technological genius and...
| Publicado en: | Journal of Gender Studies Vol. 32; no. 3; pp. 283 - 296 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Apr2023
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=162355020&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 162355020 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 09589236 JGS jtl: Journal of Gender Studies issn: 09589236 maglogo: N pubinfo: dt: Apr2023 vid: 32 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 162355020 10.1080/09589236.2021.1981836 ppf: 283 ppct: 13 formats: fmt: – @attributes: type: T db: hlh ui: 162355020 – @attributes: type: P db: hlh ui: 162355020 tig: atl: Geek entrepreneurs: the social network, Iron Man and the reconfiguration of hegemonic masculinity. aug: au: Mendick, Heather Ottemo, Andreas Berge, Maria Silfver, Eva affil: Independent Academic, London, UK Department of Education and Special Education, University of Gothenburg, Göteborg, Sweden Department of Science and Mathematics Education, Umeå University, Umeå, Sweden Department of Education, Umeå University, Hus Y, Beteendevetarhuset Umeå Universitet, Umeå, Sweden su: United States Zuckerberg, Mark, 1984- Businesspeople Industrial management Masculinity sug: subj: Businesspeople Industrial management Masculinity United States Zuckerberg, Mark, 1984- keyword: Entrepreneur geek hegemonic masculinity Iron Man Mark Zuckerberg Entrepreneur geek hegemonic masculinity Iron Man Mark Zuckerberg ab: In this paper, we argue that the geek entrepreneur is a new hegemonic masculine formation superseding the macho formation exemplified by John Wayne and the global business masculinity proposed as hegemonic by Connell and Messerschmidt more recently. This formation fuses the technological genius and suffering of geekiness with the disruption and innovation of entrepreneurialism. It is the masculinity of the geek entrepreneur that today legitimates both male domination and capitalism. We construct this argument through looking in detail at two cinematic representations of the geek entrepreneur: Mark Zuckerberg in The Social Network and Tony Stark in Iron Man. We hope to open up a debate about how gendered discursive formations have changed since the 1980s, what masculinity is now hegemonic, and how this can illuminate gender and other power relations. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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