| Sumario: | The article provides information on a report released by publisher Bernard Gallagher in the U.S. in 1971. In a Winchellesque, staccato style report, Gallagher, who for a time was perhaps the single most influential man in the communications industry, told who was being fired, whose position was in jeopardy, whose company was on the skids and whose on the ascendancy, which executive was losing control of his division, where morale was sagging, which magazines were due to be lost, who was weak and under attack, who was strong and taking control. Much of this information, it was continually pointed out, was exaggerated, twisted, or simply wrong. But the fact of the report's continuing success and wide readership proved that Gallagher must have been responding to a deep need in his audience. The zenith of his influence was his coverage of the Curtis Publishing Co. in the Sixties. He was instrumental in installing Matthew J. Culligan as president in 1962. But in 1964, Gallagher became highly critical of him. Week after week, Gallagher lambasted Culligan, Curtis and its publications, principally the periodical "Saturday Evening Post." The effect was to undermine stockholder and advertiser confidence.
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