Exploring content of misinformation about HPV vaccine on twitter.

Although social media can be a source of guidance about HPV vaccination for parents, the information may not always be complete or accurate. We conducted a retrospective content analysis to identify content and frequencies of occurrence of disinformation and misinformation about HPV vaccine posted o...

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Bibliographic Details
Published in:Journal of Behavioral Medicine Vol. 46; no. 1/2; pp. 239 - 253
Main Authors: Kornides, Melanie L., Badlis, Sarah, Head, Katharine J., Putt, Mary, Cappella, Joseph, Gonzalez-Hernadez, Graciela
Format: research tables/charts Journal Article
Published: Springer Nature Apr2023
Online Access:View this record in EBSCOhost
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          Kornides, Melanie L.
          Badlis, Sarah
          Head, Katharine J.
          Putt, Mary
          Cappella, Joseph
          Gonzalez-Hernadez, Graciela
        affil: Department of Family and Community Health, School of Nursing, Department of Pediatrics, Perelman School of Medicine
      sug:
        subj:
          Misinformation Evaluation
          Papillomavirus Vaccine
          Twitter
          Human
          Funding Source
          Papillomavirus Infections Prevention and Control
          Information Resources
          Parents
          Retrospective Design
          Content Analysis
          Disinformation Classification
          English Language
          Support, Psychosocial
          Education
          Papillomavirus Vaccine Adverse Effects
          Vaccine Efficacy
          Death
          Confidence Intervals
          Vaccination Hesitancy
      ab: Although social media can be a source of guidance about HPV vaccination for parents, the information may not always be complete or accurate. We conducted a retrospective content analysis to identify content and frequencies of occurrence of disinformation and misinformation about HPV vaccine posted on Twitter between December 15, 2019, through March 31, 2020, among 3876 unique, English language #HPV Tweets, excluding retweets. We found that 24% of Tweets contained disinformation or misinformation, and the remaining 76% contained support/education. The most prevalent categories of disinformation/misinformation were (1) adverse health effects (59%), (2) mandatory vaccination (19%), and (3) inefficacy of the vaccine (14%). Among the adverse health effects Tweets, non-specific harm/injury (51%) and death (23%) were most frequent. Disinformation/misinformation Tweets vs. supportive Tweets had 5.44 (95% CI 5.33–5.56) times the incidence rate of retweet. In conclusion, almost one-quarter of #HPV Tweets contained disinformation or misinformation about the HPV vaccine and these tweets received higher audience engagement including likes and retweets. Implications for vaccine hesitancy are discussed.
      pubtype: Academic Journal
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        research
        tables/charts
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      ougenre: Article
    language: English
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