Learning to live with the numbers.

This article presents the author's opinion on the reporting of public opinion polls during the 1976 U.S. presidential campaign. Numbers in polls were regarded as something awesome, not subject to question by mere word people. All of that has been outgrown now. Reporting of the polls in the 1976 pres...

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Bibliographic Details

Published in:	Columbia Journalism Review Vol. 15; no. 5; pp. 29 - 32
Main Author:	Meyer, Philip
Format:	Article
Published:	Columbia Journalism Review Jan/Feb1977
Subjects:	Public opinion polls Journalistic reporting United States presidential elections Response rates Presidential candidates United States
Online Access:	View this record in EBSCOhost