India digitalized: surveillance, platformization, and digital labour in India.

This article critically engages with the rationale of Digital India, a flagship programme of the Government of India, launched in 2015. It argues that this programme has been instrumental for the state and the corporate sector in order to steadily create a system of surveillance capitalism which col...

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Published in:Inter-Asia Cultural Studies Vol. 24; no. 2; pp. 297 - 311
Main Author: Paunksnis, Šarūnas
Format: Article
Published: Taylor & Francis Ltd Apr2023
Subjects:
Online Access:View this record in EBSCOhost
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        10.1080/14649373.2023.2182942
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        atl: India digitalized: surveillance, platformization, and digital labour in India.
      aug:
        au: Paunksnis, Šarūnas
        affil: Faculty of Social Sciences, Arts and Humanities, Kaunas University of Technology, Kaunas, Lithuania
      su:
        Digitization
        Digital currency
        Digital communications
        Electronic surveillance
        Behavioral assessment
      sug:
        subj:
          Digitization
          Digital currency
          Digital communications
          Electronic surveillance
          Behavioral assessment
      keyword:
        Aadhaar
        Artificial Intelligence
        demonetization
        Digital India
        digital labour
        neoliberalism
        platform economy
        surveillance capitalism
      ab: This article critically engages with the rationale of Digital India, a flagship programme of the Government of India, launched in 2015. It argues that this programme has been instrumental for the state and the corporate sector in order to steadily create a system of surveillance capitalism which collects the users' behavioural data. The article analyses these problems by looking at the rise of platform economy throughout the second decade of twenty-first century, the demonetization of 2016 and the subsequent rise of power of digitality in the everyday life in India. The article problematizes our relationship with technology and demonstrates that India's digitalization is a project by the state and the corporate sector aimed at controlling the population by using the behavioural data, which is extracted when a person engages with any platform as a digital labourer. Moreover, the article emphasizes a complex relationship between the human and non-human agencies that emerges out of the digitalization of everyday life, and how this relationship, through the control mechanisms put into place by the state and corporate actors, enslaves the population and deprives it of liberty and independent selfhood.
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    language: English
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      custom: Copyright of Inter-Asia Cultural Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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