Recruiting Fathers for Parenting Research: An Evaluation of Eight Recruitment Methods and an Exploration of Fathers' Motivations for Participation.

Objective. We evaluated eight recruitment methods (Craigslist, Facebook ads, Google AdWords, in-person, newspaper, parenting magazines, ResearchMatch, and direct mailing) in terms of their ability to accrue fathers of 3- to 7-year-old children into a laboratory-based behavioral trial for parents. Th...

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Published in:Parenting: Science & Practice Vol. 23; no. 1; pp. 1 - 33
Main Authors: Yaremych, Haley E., Persky, Susan
Format: research tables/charts Journal Article
Published: Taylor & Francis Ltd Jan-Mar2023
Online Access:View this record in EBSCOhost
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      dt: Jan-Mar2023
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      pub: Taylor & Francis Ltd
      place: Philadelphia, Pennsylvania
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        10.1080/15295192.2022.2036940
        163248857
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        atl: Recruiting Fathers for Parenting Research: An Evaluation of Eight Recruitment Methods and an Exploration of Fathers' Motivations for Participation.
      aug:
        au:
          Yaremych, Haley E.
          Persky, Susan
      sug:
        subj:
          Research Subject Recruitment Methods
          Fathers Psychosocial Factors
          Motivation
          Parenting
          Health Behavior
          Pediatric Obesity Risk Factors
          Human
          Mothers
          Fathers
          Male
          Female
          Descriptive Statistics
          Health Knowledge
          Child Health
          Behavioral Research
          Child, Preschool
          Child
          Paternal Attitudes
          Facebook
          Newspapers
          Chi Square Test
          Parents Psychosocial Factors
          Funding Source
          Child, Preschool: 2-5 years
          Child: 6-12 years
          Male
          Female
      ab: Objective. We evaluated eight recruitment methods (Craigslist, Facebook ads, Google AdWords, in-person, newspaper, parenting magazines, ResearchMatch, and direct mailing) in terms of their ability to accrue fathers of 3- to 7-year-old children into a laboratory-based behavioral trial for parents. The trial was related to child obesity risk and parental health behaviors.Design. Each recruitment method was implemented such that half its occurrences advertised for fathers only, and half advertised for mothers and fathers. Methods were evaluated in terms of number of fathers recruited, cost- and time-efficiency, response rates, and demographic characteristics of individuals recruited. We also assessed fathers' and mothers' motivations for participating in the study. 101 fathers and 260 mothers were recruited.Results. Father-targeted ads were essential for father recruitment; 79% of accruals from father-targeted ads were male, whereas only 14% of accruals from parent-targeted ads were male. Craigslist, ResearchMatch, and Facebook ads were the most cost-efficient for accruing fathers. A greater proportion of fathers was motivated by increasing fathers' representation in research (16%) compared to mothers who wished to increase mothers' representation in research (5.4%). Similar proportions of fathers and mothers were motivated by improving their parenting knowledge and improving their child's health.Conclusions. Future researchers should employ father-targeted recruitment materials (rather than parent-targeted) that capitalize on fathers' unique motivations for participating in research.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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