Landscapes of Despair: Book Covers and the Visual Culture of the Opioid Crisis.

Why does every book about the opioid epidemic have a landscape photograph on the cover? Landscape photography has had a persistent role in media coverage of America's opioid epidemic since at least 2016. This paper explores the phenomenon through analyses of a selection of recent, popular press book...

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Publicado en:Art Journal Vol. 82; no. 1; pp. 58 - 74
Autor principal: Keiffer, Charles
Formato: Artículo
Publicado: Taylor & Francis Ltd Spring2023
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Book cover design
        Visual culture
        Opioid abuse
        Book covers
        Crisis management
        Marketing strategy
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          Book cover design
          Visual culture
          Opioid abuse
          Book covers
          Crisis management
          Marketing strategy
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        addiction
        book design
        journalism
        Middle America
        New Topographics
      ab: Why does every book about the opioid epidemic have a landscape photograph on the cover? Landscape photography has had a persistent role in media coverage of America's opioid epidemic since at least 2016. This paper explores the phenomenon through analyses of a selection of recent, popular press book covers whose texts address the crisis, asking what this marketing strategy reveals. What do these images tell us about how we approach the opioid crisis, and how that approach may differ from previous addiction epidemics in America? How does the perceived whiteness of this epidemic influence how we visualize it? My argument is that, for the educated, urban reader whom these books are marketed to, the images are intended to evoke our existing anxieties about those other crises – climate change and American economic decline – provoking empathy with the victims of the opioid crisis. This signal to empathy may point to not only a changing approach to addiction but a shift in American culture's attitude towards the future.
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