Promoting condom negotiation self-efficacy among young women in China: the effects of traditional sexual values and descriptive norms.

This study attempts to design effective messages to promote condom negotiation self-efficacy and safer sex intent among young women in China. An online experiment with 2 (descriptive norm: present versus absent) × 2 (traditional sexual value: high versus low) between-subjects factorial design was co...

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Publicado en:Health Education Research Vol. 38; no. 3; pp. 220 - 230
Autores principales: Zhang, Lin, Mou, Yi, Zhang, Lianshan
Formato: research tables/charts Journal Article
Publicado: Oxford University Press / USA Jun2023
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jun2023
      vid: 38
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      pub: Oxford University Press / USA
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        10.1093/her/cyad012
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        atl: Promoting condom negotiation self-efficacy among young women in China: the effects of traditional sexual values and descriptive norms.
      aug:
        au:
          Zhang, Lin
          Mou, Yi
          Zhang, Lianshan
        affil: School of Media and Communication, Shanghai Jiao Tong University , 800 Dongchuan Road, Minhang District, Shanghai 200240, China
      sug:
        subj:
          Condoms Utilization
          Negotiation
          Self-Efficacy
          Safe Sex
          Students, College Psychosocial Factors
          Cultural Values
          Social Norms
          Human
          Female
          China
          Funding Source
          Factorial Design
          Purposive Sample
          Data Analysis Software
          Cultural Sensitivity
          Health Education
          Sexual Behavior
          Questionnaires
          Young Adult
          Descriptive Statistics
          Analysis of Covariance
          Female
      ab: This study attempts to design effective messages to promote condom negotiation self-efficacy and safer sex intent among young women in China. An online experiment with 2 (descriptive norm: present versus absent) × 2 (traditional sexual value: high versus low) between-subjects factorial design was conducted on a purposive sample of 241 female Chinese college students. The results demonstrated that culturally tailored messages incorporating descriptive norms information on the popularity of condom negotiation can increase participants' self-efficacy (F (1,237) = 9.01, partial η2  = 0.04, P  = 0.003) but not safer sex intent (F (1,237) = 2.80, partial η2  = 0.01, P  = 0.096). Participants with a lower level of traditional sexual values had similar levels of condom negotiation self-efficacy as those with a higher level of values: F (1,237) = 2.85, partial η2  = 0.01, P  = 0.09. There were no significant interaction effects of traditional sexual value and descriptive norm on condom negotiation self-efficacy and safer sex intent. The findings contribute to the cultural sensitivity perspective in health education in an Eastern context and have implications for public health practitioners and policymakers.
      pubtype: Academic Journal
      doctype:
        research
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        Journal Article
      ougenre: Article
    language: English
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