Not in the Eye of the Beholder: Racialization, Whiteness, and Beauty Standards in Mexico.
This article explores the role “whiteness” takes on in Mexico, where colonial, religious, and social heritages elevate it as an aesthetic ideal, simultaneously denying its underlying racism. It argues that skin tone is one of many physical and nonphysical features that together shape the concept of...
| Publicado en: | Latin American Research Review Vol. 58; no. 2; pp. 422 - 440 |
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| Autores principales: | , |
| Formato: | Artículo |
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Cambridge University Press
Jun2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=164022159&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 164022159 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00238791 LAR jtl: Latin American Research Review issn: 00238791 maglogo: N pubinfo: dt: Jun2023 vid: 58 iid: 2 pid: 15979 pub: Cambridge University Press artinfo: ui: 164022159 10.1017/lar.2022.104 ppf: 422 ppct: 18 formats: fmt: @attributes: type: P size: 1MB tig: atl: Not in the Eye of the Beholder: Racialization, Whiteness, and Beauty Standards in Mexico. aug: au: Krozer, Alice Gómez, Andrea affil: El Colegio de Mexico AC, Mexico City, Mexico. Universidad Autónoma Metropolitana, Iztapalapa, Mexico City, Mexico. su: Racialization Racial identity of white people Aesthetics Racism Mediators (Persons) sug: subj: Racialization Racial identity of white people Aesthetics Racism Mediators (Persons) keyword: beauty belleza blanquitud cosméticos cosmetics género gender México Mexico racism racismo whiteness belleza blanquitud cosméticos género México racismo beauty belleza blanquitud cosméticos cosmetics género gender México Mexico racism racismo whiteness belleza blanquitud cosméticos género México racismo ab: This article explores the role “whiteness” takes on in Mexico, where colonial, religious, and social heritages elevate it as an aesthetic ideal, simultaneously denying its underlying racism. It argues that skin tone is one of many physical and nonphysical features that together shape the concept of whiteness in a context of fluid, relational, and intertwined categories of class and racial classifications. Women in particular are pressured to “whiten” their bodies in adherence to beauty standards that reflect the collective aspiration of the country’s ethnically mixed society. Using empirical evidence, the article outlines Mexicans’ aesthetic perceptions and explores their attempts to approach these through bodily presentations and adjustments. It then discusses how the local beauty industry acts as a practical tool and a discursive mediator toward racialized appearances. Possessing its own historical, political, and racial background deeply entangled with whiteness, this sector reinforces the subjective basis of discriminatory practices in Mexico. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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