The Role of Reputation in Shaping Peer-to-Peer Online Markets: A Meta-Analysis Perspective.

Most online market exchanges are governed by reputation systems, which allow traders to comment on one another's behavior and attributes with ratings and text messages. These ratings then constitute sellers' reputations that serve as signals of their trustworthiness and competence. The large body of...

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Publicado en:Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi Vol. 16; no. 100; pp. 1 - 6
Autor principal: Julien, Baker
Formato: Artículo
Publicado: Journal of International Social Research May2023
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: The Role of Reputation in Shaping Peer-to-Peer Online Markets: A Meta-Analysis Perspective.
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        au: Julien, Baker
        affil: Department of Sociology, University of British Columbia, Canada
      su:
        Internet marketing
        Dealers (Retail trade)
        Information & communication technologies
        Information sharing
        Cost control
      sug:
        subj:
          Internet marketing
          Dealers (Retail trade)
          Information & communication technologies
          Information sharing
          Cost control
      ab: Most online market exchanges are governed by reputation systems, which allow traders to comment on one another's behavior and attributes with ratings and text messages. These ratings then constitute sellers' reputations that serve as signals of their trustworthiness and competence. The large body of research investigating the effect of reputation on selling performance has produced mixed results, and there is a lack of consensus on whether the reputation effect exists and what it means. Reputation as a mechanism to govern market exchanges is undergoing its most successful propagation. Although humans' ability to share information about others' deeds and misdeeds has promoted market exchange throughout history modern information and communication technology (ICT) has reduced the costs of sharing information to a minimum.
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    language: English
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