The Effects of "Media Tech Neck": The Impact of Spinal Flexion on Cognitive and Emotional Processing of Videos.
Adoption of mobile devices (e.g., smart phones and tablets) has popularized a neck-down posture during media consumption that is different from the traditional upright body posture for video viewing. A neck-down posture exerts substantial pressure upon the spine, and this posture has been previously...
| Publicado en: | Communication Research Vol. 50; no. 5; pp. 584 - 610 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Sage Publications Inc.
Jul2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=164394527&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 164394527 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00936502 CRX jtl: Communication Research issn: 00936502 maglogo: Y pubinfo: dt: Jul2023 vid: 50 iid: 5 pid: 344 pub: Sage Publications Inc. artinfo: ui: 164394527 10.1177/00936502221150319 ppf: 584 ppct: 26 formats: tig: atl: The Effects of "Media Tech Neck": The Impact of Spinal Flexion on Cognitive and Emotional Processing of Videos. aug: au: Cores-Sarría, Lucía Han, Jingjing Myrick, Jessica G. Potter, Robert F. affil: University of Southern Denmark, Odense, Denmark Fudan University, Shanghai, China Pennsylvania State University, State College, USA Indiana University Bloomington, Bloomington, USA su: Video processing Posture Smartphones Neck Multilevel models sug: subj: Video processing Posture Smartphones Neck Multilevel models keyword: embodied cognition engagement information processing mobile devices spinal posture embodied cognition engagement information processing mobile devices spinal posture ab: Adoption of mobile devices (e.g., smart phones and tablets) has popularized a neck-down posture during media consumption that is different from the traditional upright body posture for video viewing. A neck-down posture exerts substantial pressure upon the spine, and this posture has been previously linked to psychological effects. This study advances the literature by studying the impact of posture effects on processing audiovisual information. In a mixed design experiment (N = 87), the effect of neck posture when viewing 24 video PSAs was tested using physiological and self-report measures. Multilevel modeling analyses of heart rate and corrugator data showed that spinal flexion lowered attentional engagement and caused incongruent emotional responses to the messages compared to a neutral spine posture. However, spinal-flexion participants exhibited greater skin conductance, counter to the predicted emotional disengagement. The impact of neck posture on message processing was largest at the beginning of the experiment and faded over time. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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