On Artificial Intelligence and Manipulation.

The increasing diffusion of novel digital and online sociotechnical systems for arational behavioral influence based on Artificial Intelligence (AI), such as social media, microtargeting advertising, and personalized search algorithms, has brought about new ways of engaging with users, collecting th...

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Detalles Bibliográficos
Publicado en:Topoi: An International Review of Philosophy Vol. 42; no. 3; pp. 833 - 843
Autor principal: Ienca, Marcello
Formato: Artículo
Publicado: Springer Nature Jul2023
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: On Artificial Intelligence and Manipulation.
      aug:
        au: Ienca, Marcello
        affil:
          Professorship of Ethics of Artificial Intelligence and Neuroscience, School of Medicine, Technical University of Munich (TUM), Munich, Germany
          College of Humanities, Swiss Federal Institute of Technology in Lausanne (EPFL), Lausanne, Switzerland
      su:
        Artificial intelligence
        Sociotechnical systems
        Computer science
        Digital technology
        Search algorithms
        Autonomy (Psychology)
        Chief information officers
      sug:
        subj:
          Artificial intelligence
          Sociotechnical systems
          Computer science
          Digital technology
          Search algorithms
          Autonomy (Psychology)
          Chief information officers
      keyword:
        AI
        Cognitive liberty
        Digital manipulation
        Ethics
        Influence
      ab: The increasing diffusion of novel digital and online sociotechnical systems for arational behavioral influence based on Artificial Intelligence (AI), such as social media, microtargeting advertising, and personalized search algorithms, has brought about new ways of engaging with users, collecting their data and potentially influencing their behavior. However, these technologies and techniques have also raised concerns about the potential for manipulation, as they offer unprecedented capabilities for targeting and influencing individuals on a large scale and in a more subtle, automated and pervasive manner than ever before. This paper, provides a narrative review of the existing literature on manipulation, with a particular focus on the role of AI and associated digital technologies. Furthermore, it outlines an account of manipulation based of four key requirements: intentionality, asymmetry of outcome, non-transparency and violation of autonomy. I argue that while manipulation is not a new phenomenon, the pervasiveness, automaticity, and opacity of certain digital technologies may raise a new type of manipulation, called "digital manipulation". I call "digital manipulation" any influence exerted through the use of digital technology that is intentionally designed to bypass reason and to produce an asymmetry of outcome between the data processor (or a third party that benefits thereof) and the data subject. Drawing on insights from psychology, sociology, and computer science, I identify key factors that can make manipulation more or less effective, and highlight the potential risks and benefits of these technologies for individuals and society. I conclude that manipulation through AI and associated digital technologies is not qualitatively different from manipulation through human–human interaction in the physical world. However, some functional characteristics make it potentially more likely of evading the subject's cognitive defenses. This could increase the probability and severity of manipulation. Furthermore, it could violate some fundamental principles of freedom or entitlement related to a person's brain and mind domain, hence called neurorights. To this end, an account of digital manipulation as a violation of the neuroright to cognitive liberty is presented.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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