"And now ready to be delivered to the subscribers": Print-by-Subscription Networks and the Connecticut Gazette, 1755–1763.

Print-by-subscription schemes proliferated in eighteenth-century British North America, but how exactly did they work? This article argues that authors and publishers relied upon networks of ministers, merchants, and printers and postmasters, as well as newspaper advertisements, to sell to readers i...

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Publicado en:Book History (Johns Hopkins University Press) Vol. 26; no. 1; pp. 48 - 71
Autor principal: Hendrick, Rachel M.
Formato: Artículo
Publicado: Johns Hopkins University Press Spring2023
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Newspaper advertising
        Author-publisher relations
        British colonies
        War
        British Americans
        Marketplaces
        Merchants
        New England
        North America
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          New England
          North America
          Newspaper advertising
          Author-publisher relations
          British colonies
          War
          British Americans
          Marketplaces
          Merchants
      ab: Print-by-subscription schemes proliferated in eighteenth-century British North America, but how exactly did they work? This article argues that authors and publishers relied upon networks of ministers, merchants, and printers and postmasters, as well as newspaper advertisements, to sell to readers in small-town New England during the Seven Years' War. While print by subscription networks demonstrate the interconnectedness of the North American British colonies during the Seven Years' War, the books themselves speak to the subjects that intrigued colonial readers. Ultimately, print by subscription helped to create a marketplace for American books.
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