Your Bodies are Our Future: Vietnamese Men's Engagement with Korean Television Dramas as a Technology of the Self.

In the 21 century Korean television dramas (K-dramas) have featured prominently in the Vietnamese menu of mass cultural consumption as part of Hallyu – the global popularisation of South Korean cultural products. Grounded in Michel Foucault's notion of 'technologies of the self', which conceptualise...

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Publicado en:Asian Studies Review Vol. 47; no. 3; pp. 481 - 500
Autor principal: Gammon, Thi
Formato: Artículo
Publicado: Taylor & Francis Ltd Sep2023
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Your Bodies are Our Future: Vietnamese Men's Engagement with Korean Television Dramas as a Technology of the Self.
      aug:
        au: Gammon, Thi
        affil: Victoria University of Wellington
      su:
        Television dramas
        Self
        Working class men
        Masculinity
        Neoliberalism
        Lifestyles
      sug:
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          Television dramas
          Self
          Working class men
          Masculinity
          Neoliberalism
          Lifestyles
      keyword:
        audience reception
        forward-learning
        Korean dramas
        Korean Wave (Hallyu)
        neoliberalism
        soft masculinities
        technologies of the self
        Vietnam
      ab: In the 21 century Korean television dramas (K-dramas) have featured prominently in the Vietnamese menu of mass cultural consumption as part of Hallyu – the global popularisation of South Korean cultural products. Grounded in Michel Foucault's notion of 'technologies of the self', which conceptualises humans' use of various means to achieve personal ambitions, this article discusses how Vietnamese working-class men use K-dramas in their constructions of self. It explores these informants' 'forward-learning' reception, manifested in how they draw lessons from two prominent themes in K-dramas: the pursuit of dreams and representations of soft masculinities, marked by upper- and middle-class male characters' metrosexual lifestyles. Through a psychosocial exploration of these informants' viewing experiences, the article examines how they construct a modern self that fits their desire for a metropolitan lifestyle and upward mobility in light of neoliberalism in modernising Vietnam. The article contributes to Hallyu research, audience research and contemporary Vietnamese studies.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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