Do people intend to use AI Voice Assistants? An empirical study in Vietnam.
Today, the gradual popularization of artificial intelligence (AI) application technology such as Voice Assistants is making our daily life more convenient and time-saving. However, why do people choose to use Voice assistants to help them with daily tasks? Not many studies have focused on such an ex...
| Publicado en: | Journal of Human Behavior in the Social Environment Vol. 33; no. 6; pp. 859 - 879 |
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| Autores principales: | , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=166103065&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 166103065 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10911359 3XW jtl: Journal of Human Behavior in the Social Environment issn: 10911359 maglogo: N pubinfo: dt: 2023 vid: 33 iid: 6 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 166103065 158445433 166103065 166103065 10.1080/10911359.2022.2106003 166103065 ppf: 859 ppct: 20 formats: fmt: – @attributes: type: T db: hlh ui: 166103065 – @attributes: type: P db: hlh ui: 166103065 tig: atl: Do people intend to use AI Voice Assistants? An empirical study in Vietnam. aug: au: Pham Thi, Thuy Dung Duong, Nam Tien affil: Ho Chi Minh City University of Economics and Finance (UEF), Institute of Graduate Education and Science & Technology, Ho Chi Minh City, Vietnam sug: subj: Artificial Intelligence Utilization Voice Recognition Systems Utilization Intention Consumer Attitudes Smartphone Human Empirical Research Vietnam Path Analysis Cues Anthropometry Text Messaging Models, Theoretical Questionnaires Descriptive Statistics Data Analysis Software Social Behavior Male Female Adult Sensitivity and Specificity Factor Analysis T-Tests Sex Factors Adult: 19-44 years Male Female ab: Today, the gradual popularization of artificial intelligence (AI) application technology such as Voice Assistants is making our daily life more convenient and time-saving. However, why do people choose to use Voice assistants to help them with daily tasks? Not many studies have focused on such an exciting issue. Therefore, the current study aimed to investigate the factors influencing users' intentions to use Voice Assistant. Specifically, this study explored the impact of smartphone voice assistants with anthropomorphic design on the use intention among users. This study collected a sample of 645 smartphone users and attempted to examine the relationships among the constructs. We used path analysis to test all the hypotheses. Besides, an independent sample t-test was used to determine whether or not there were significant differences among the groups (types of Voice Assistants, Frequent and infrequent use, and gender) of the users. The results showed that both voice cues and message interactivity positively influence the social presence and perceived expertise, which affect the use intention of voice assistants. This study confirmed that highly anthropomorphic voice assistants increase voice assistant use intention among users. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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