El envejecimiento gerontológico como desafío social y su detección en el contenido de los medios de comunicación ucranianos.

The mass media, being a significant factor influencing the audience, form stereotypes of old age in the mass consciousness and determine behavioral patterns in relation to the elderly. The purpose of this investigation is to identify significant trends in news content in Ukraine, including the ident...

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Publicado en:Revista Latina de Comunicación Social no. 81; pp. 133 - 155
Autores principales: Balandina, Nadiya, Pankevych, Olena, Liubarets, Vladyslava, Vyshnevska, Yuliіa, Rodinova, Nataliia
Formato: Artículo
Publicado: Revista Latina de Comunicacion Social 2023
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: El envejecimiento gerontológico como desafío social y su detección en el contenido de los medios de comunicación ucranianos.
      aug:
        au:
          Balandina, Nadiya
          Pankevych, Olena
          Liubarets, Vladyslava
          Vyshnevska, Yuliіa
          Rodinova, Nataliia
        affil:
          Departamento de Actividades de Información y Medios de Comunicación. Facultad de Humanidades Universidad Politécnica Estatal de Odesa. Ucrania.
          Departamento de Gestión y Tecnologías Innovadoras, Actividades Sociales y Culturales Universidad Pedagógica Nacional Dragomanov. Ucrania.
      su:
        Ukraine
        Social role
        Old age
        Social alienation
        Older people
        Ageism
        Consciousness
        Dehumanization
      sug:
        subj:
          Social role
          Old age
          Social alienation
          Older people
          Ageism
          Consciousness
          Dehumanization
          Ukraine
      keyword:
        Age exclusion
        Discriminatory practices
        Gerontophobic ageism in Ukraine
        Human rights
        News
        Senior citizen’s media image
        Age exclusion
        Derechos humanos
        Discriminación por envejecimiento en Ucrania
        Discriminatory practices
        Exclusión por edad
        Gerontophobic ageism in Ukraine
        Human rights
        Imagen mediática de la tercera edad
        News
        Noticias
        Prácticas discriminatorias
        Senior citizen’s media image
        Age exclusion
        Discriminatory practices
        Gerontophobic ageism in Ukraine
        Human rights
        News
        Senior citizen’s media image
        Age exclusion
        Derechos humanos
        Discriminación por envejecimiento en Ucrania
        Discriminatory practices
        Exclusión por edad
        Gerontophobic ageism in Ukraine
        Human rights
        Imagen mediática de la tercera edad
        News
        Noticias
        Prácticas discriminatorias
        Senior citizen’s media image
      ab: The mass media, being a significant factor influencing the audience, form stereotypes of old age in the mass consciousness and determine behavioral patterns in relation to the elderly. The purpose of this investigation is to identify significant trends in news content in Ukraine, including the identification of specific features of gerontological ageism, to identify discriminatory practices and to identify gerontophobic components of the media image of the retiree. The study has identified the specifics of ageism in the Ukrainian media, in particular its institutional nature, the presence of open and latent forms. It has been proved that the media promote age exclusions – the process of alienation from social and economic life, reduction of social roles using discriminatory practices of biomedicalization, marginalization, invisibilization, infantilization, dehumanization, trivialization, and patronage. Content analysis of news has allowed to construct a gerontophobic media image of people aged 60+, the core of which is the sign of the victim, the center – the offender, aggression, the near periphery – poverty, unattractiveness, inadequacy, disorientation in space, carelessness, corruption; distant periphery – selfishness, weakness, loneliness, hypertrophied thrift. The investigation has found that this is not only a problem of gerontophobia, but also in the country as a whole, because the media, on the one hand, spread what is happening in society, and on the other, determine what stereotype of old age is cultivated in mass consciousness by the Ukrainian media.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: Spanish
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