Sostenibilidad femenina y startups: análisis de la comunicación del liderazgo de mujeres emprendedoras en España y Portugal.
Introduction: Innovation in undertaking responsible and sustainable business models is currently at the top of the list of the European Union's priorities, in line with the Sustainable Development Goals set by the United Nations in its international Agenda expected to be reached by 2030. The creatio...
| Publicado en: | Revista Latina de Comunicación Social no. 81; pp. 474 - 492 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2023
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=166174595&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 166174595 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2023 iid: 81 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 166174595 10.4185/RLCS-2023-1978 ppf: 474 ppct: 18 formats: fmt: @attributes: type: P size: 3.8MB tig: atl: Sostenibilidad femenina y startups: análisis de la comunicación del liderazgo de mujeres emprendedoras en España y Portugal. aug: au: Torres-Mancera, Rocío Martínez-Rodrigo, Estrella Amaral Santos, Claudia affil: Universidad de Málaga. España. Universidad de Granada. España. Universidad de Aveiro. Portugal. su: Andalusia (Spain) Aveiro (Portugal) Sustainable Development Goals (United Nations) European Union United Nations Digital communications Communities Leadership in women Scientific literature Business models Innovations in business Corporate giving sug: subj: Digital communications Communities Andalusia (Spain) Aveiro (Portugal) European Union United Nations International and other extra-territorial public administration International Affairs Leadership in women Scientific literature Business models Innovations in business Corporate giving Sustainable Development Goals (United Nations) keyword: Communication CSR Entrepreneurship Innovation Leadership Stakeholders Sustainability Communication Comunicación CSR Emprendimiento Entrepreneurship Innovación Innovation Leadership Liderazgo RSC Sostenibilidad Stakeholders Sustainability Communication CSR Entrepreneurship Innovation Leadership Stakeholders Sustainability Communication Comunicación CSR Emprendimiento Entrepreneurship Innovación Innovation Leadership Liderazgo RSC Sostenibilidad Stakeholders Sustainability ab: Introduction: Innovation in undertaking responsible and sustainable business models is currently at the top of the list of the European Union's priorities, in line with the Sustainable Development Goals set by the United Nations in its international Agenda expected to be reached by 2030. The creation and development of activities, projects, and companies aware of their impact on the planet in the short, medium, and long term, generate much more value when this leadership comes from a female entrepreneurial vocation, by enriching and optimising the value of diversity in the management of resources, traditionally directed by the male ecosystem. Methodology: a methodological triangulation is applied through in-depth interviews with international key informants, analysis of digital contents in the regions of Andalusia (Spain) and Aveiro (Portugal) and the review of previous scientific literature. Results: The new Spanish-Portuguese startups are still mostly led by men, while the share of female entrepreneurial leadership represents the 26.5% of the total sample. Discussion: although there is a wide range of improvement in presence and communication, women are increasing their entrepreneurial and innovative activity. In any case, co-responsibility with the community and care for the environmental legacy are still latent values for professional differentiation. Conclusions: the research highlights current international objective data on entrepreneurial corporate digital communication, providing a complete picture of the reality of women who are committing to business models whose mission, vision and values are focused on sustainabilit pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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