The Online Market's Invisible Hand: Internet Media and Rising Populism.

Given the recent surge of global populism, this article explores the relationship between Internet/social media and support for populist parties by focusing on the structure of the online marketplace. We argue that structure shapes digital networks' incentives in terms of the content they favor, and...

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Publicado en:Political Studies Vol. 71; no. 3; pp. 655 - 676
Autores principales: Bennett, Andrew, Seyis, Didem
Formato: Artículo
Publicado: Sage Publications Inc. Aug2023
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: The Online Market's Invisible Hand: Internet Media and Rising Populism.
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        au:
          Bennett, Andrew
          Seyis, Didem
        affil: SUNY Binghamton University, Vestal, NY, USA
      su:
        Populism
        Populist parties (Politics)
        Internet & politics
        Online marketplaces
        Social media & politics
        Internet content
      sug:
        subj:
          Populism
          Populist parties (Politics)
          Internet & politics
          Online marketplaces
          Social media & politics
          Internet content
      keyword:
        Internet
        media ownership
        ownership concentration
        populism
        populist parties
        social media
        Internet
        media ownership
        ownership concentration
        populism
        populist parties
        social media
      ab: Given the recent surge of global populism, this article explores the relationship between Internet/social media and support for populist parties by focusing on the structure of the online marketplace. We argue that structure shapes digital networks' incentives in terms of the content they favor, and marketing strategies they employ to distribute content on a mass scale. Specifically, concentrated/oligopolistic markets mean powerful digital entities that can leverage the regulatory process—thereby weakening constraints and incentivizing consumption/profit above all else. Consequently, these entities can freely favor more incendiary/attention-generating content, and use their outsized influence to saturate the online marketplace with targeted advertising—all of which can amplify the diffusion of populist rhetoric and intensify support bases. Using original data on Internet ownership concentration, social media user-traffic, and populist party vote share in 34 democracies, our findings suggest that concentration of Internet ownership and online audiences each contribute to rising support for populism.
      pubtype: Academic Journal
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      src: R
    language: English
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