Odours of Mobility: Mobile Phones and Japanese Cute Culture in the Asia-Pacific.
This paper is based on ongoing research into the use of Japanese cute (kawaii) character customisation of mobile phones in the Asia-Pacific region. Far from illustrating a form of homogeneous Japanisation in the region, consumers are using kawaii customisation in diverse ways to articulate practices...
| Publicado en: | Journal of Intercultural Studies Vol. 26; no. 1/2; pp. 39 - 56 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Feb-May2005
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=16928992&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 16928992 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 07256868 3U5 jtl: Journal of Intercultural Studies issn: 07256868 maglogo: N pubinfo: dt: Feb-May2005 vid: 26 iid: 1/2 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 16928992 10.1080/075256860500074003 ppf: 39 ppct: 17 formats: tig: atl: Odours of Mobility: Mobile Phones and Japanese Cute Culture in the Asia-Pacific. aug: au: Hjorth, Larissa affil: Lecturer, Digital Art, Games and Digital Art Program, RMIT University, Melbourne, Australia su: Mobile communication systems Japanese character sets (Data processing) Data processing of signs & symbols Cordless telephones Cultural codes Habitus (Sociology) Wireless communications Asia sug: subj: Asia Mobile communication systems Japanese character sets (Data processing) Data processing of signs & symbols Cordless telephones Cultural codes Habitus (Sociology) Wireless communications keyword: 3G (Third Generation) Technologies Character Culture and Cuteness (kawairashisa) Customisation Cute (kawaii) Cute (kawaii) Character Culture and Cuteness (kawairashisa) Gender Japanese Global Popular Culture Mobile Telephony Neo-humanism ab: This paper is based on ongoing research into the use of Japanese cute (kawaii) character customisation of mobile phones in the Asia-Pacific region. Far from illustrating a form of homogeneous Japanisation in the region, consumers are using kawaii customisation in diverse ways to articulate practices of interiority and exteriority, cultural capital and habitus. The dominance of cute character culture (‘cuteness’ or kawairashisa) as the mode for customising/personalising technologies such as mobile phones is very particular to this region. So what does this form of ‘humanising’ the dehumanised technological spaces say about local nuances and tendencies? How is kawairashisa being transformed through its appropriation outside mobile phones (in the form of hanging doll-like forms) and inside the telephonic and net spaces via ‘email pets’, as the region moves into 3G (third generation) mobile net telephony? And why has there been so little work into analysing cultural adaptations of kawairashisa outside Japan despite its apparent ubiquity? In his seminal work on Japanese global cultural production, Koichi Iwabuchi evokes the notion of Japaneseness as being ‘odourless’ (2002). This paper revises the notion of ‘odourlessness’ Japanese global products in relation to the use of kawairashisa adornments inside and outside mobile net telephonic spaces. By sketching some of the ways in which the kawaii has been theorised and the current research into mobile telephony, this paper seeks to outline a framework for understanding the ubiquitous phenomenon of mobile customisation that is still relatively under-theorised and under-researched. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2005 holdings: @attributes: islocal: N |
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