Performing Corporate Culture: Analysing Meta-Narratives and Online Interactivity Through Quigital.
Home Comfort Advisor is a collaborative composition for online choir, presented by the fictional corporation 'Quigital'. This paper details the work's co-opting of corporate aesthetics, analysis, productivity, design strategies and their implications in musical language, collaboration, performer age...
| Publicado en: | Contemporary Music Review Vol. 42; no. 1; pp. 22 - 47 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Feb2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=169833579&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 169833579 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 07494467 7VR jtl: Contemporary Music Review issn: 07494467 maglogo: N pubinfo: dt: Feb2023 vid: 42 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 169833579 10.1080/07494467.2023.2228601 ppf: 22 ppct: 25 formats: fmt: – @attributes: type: T – @attributes: type: P size: 3.7MB tig: atl: Performing Corporate Culture: Analysing Meta-Narratives and Online Interactivity Through Quigital. aug: au: Britton, Eliot Arbez, David Hart, Patrick McPhillips, Kevin affil: Faculty of Music, University of Toronto, Toronto, Canada Seven Oaks School Division, Winnipeg, Canada Quigital, Los Angeles, CA, USA Shopify Inc., Ottawa, Canada su: Virtual communities Corporate culture Choirs (Musical groups) Audience response Nonlinear analysis Communities Product launches sug: subj: Virtual communities Corporate culture Choirs (Musical groups) Audience response Nonlinear analysis Communities Product launches keyword: analysis Choir collaboration design digital art intermediality machine learning ab: Home Comfort Advisor is a collaborative composition for online choir, presented by the fictional corporation 'Quigital'. This paper details the work's co-opting of corporate aesthetics, analysis, productivity, design strategies and their implications in musical language, collaboration, performer agency and audience reception. The resulting choir performance masquerades as an interactive online product launch, making unconventional analytical demands on individual choir members as singers, community members, distributed decision makers and content creators. To manage the logistical challenges presented by an interdisciplinary collaboration featuring 70 agents and a creative development team, linear approaches to composition were replaced by a modified iterative design loop. (Collaborative creation ⇒ analysis ⇒ (re)-interpretation ⇒ interactive audience engagement: repeat/deploy:). More specifically, this paper examines emergent materials, structures and processes used to amplify collaboration. Home Comfort Advisor's deeply embedded corporate aesthetic and technological infrastructure reveals novel interactions between the score, text, code, design assets, analysist and performer. An analysis of the non-linear, collaborative relationships provides a model for creating similar data-driven, interdisciplinary collaborations. Quigital's manipulation of a mutually understood code hidden in plain sight approaches what Limor Shifman refers to as hypersignification. This cultivation of technologically amplified, collaborative metanarrative lies at the heart of Quigital's success and its ability to be both approachable, subversive and deeply disturbing. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Contemporary Music Review is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Contemporary Music Review holder: Taylor & Francis Ltd dt: @attributes: year: 2023 holdings: @attributes: islocal: N |
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