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Welcome to the commodity biopic.

The article focuses on commodity biopics, which depict the origin stories of influential consumer objects, using examples like movies about the invention of Tetris, BlackBerry and Flamin' Hot Cheetos. It highlighting how these films like "Air", "Tetris" and "Flamin' Hot" turn corporate strategy into...

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Published in:Christian Century Vol. 140; no. 9; pp. 94 - 96
Main Author: Reklis, Kathryn
Format: Article
Published: Christian Century Sep2023
Subjects:
Commercial products
Biographical films
Consumers
Blackberry (Film)
Air (Film)
Tetris (Film)
Online Access:View this record in EBSCOhost
Summary:The article focuses on commodity biopics, which depict the origin stories of influential consumer objects, using examples like movies about the invention of Tetris, BlackBerry and Flamin' Hot Cheetos. It highlighting how these films like "Air", "Tetris" and "Flamin' Hot" turn corporate strategy into high-stakes drama; participating in the magic of these consumer products rather than truly explaining their origins; and conditions that make these commodities possible and their impact on society.