| Sumario: | The article reports on the annual general meeting of the Association of American Publishers (AAP). "Know Thy Customer" was the theme of the annual general meeting of AAP. Publishing's top executives showed up, including HarperCollins' Jane Friedman (outgoing AAP chair), Houghton Mifflin's Tony Lucki (incoming AAP chair), and Random's Richard Sarnoff (vice-chair). This year's conference consultant, Strategos' Peter Skarzynski, began with a reminder that the industry is changing, and peripheral signals can influence the core. The idea of listening closely to weaker signals caught on with his audience, particularly when Random's recent decision to develop content on cellular phones was offered as one example.
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