| Sumario: | This study analyzes the interplay between the public image and the self-image of the German Querdenken movement during the covid-19 pandemic. First, we reconstruct the public image of Querdenken with data from the newspaper Süddeutsche Zeitung. Our findings reveal a multifaceted network of critical arguments against the government's public health measures during the crisis. Querdenken remained at the periphery of this newspaper discourse because it was mostly perceived as anti-democratic, particularistic, and irrational. Next, we compare this public image with Querdenken's self-image using the movement's press releases. Our analysis shows that Querdenken's supporters responded to public criticism by counter-labeling their critics as untrustworthy, conspiratorial, and corrupt. Our conclusion finds that due to its highly contentious "anti-science" and "anti-elite" approach, Querdenken failed to produce a positive "resonance" within the public sphere and developed only limited civil power.
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