Participant engagement with a short, wordless, animated video on COVID-19 prevention: a multi-site randomized trial.
COVID-19 misinformation has spread rapidly across social media. To counter misinformation, we designed a short, wordless and animated video (called the CoVideo) to deliver scientifically informed and emotionally compelling information about preventive COVID-19 behaviours. After 15 163 online partici...
| Publicado en: | Health Promotion International Vol. 38; no. 4; pp. 1 - 12 |
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| Autores principales: | , , , , , , |
| Formato: | research tables/charts randomized controlled trial Journal Article |
| Publicado: |
Oxford University Press / USA
Aug2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=171352528&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 171352528 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 09574824 F9Y jtl: Health Promotion International issn: 09574824 maglogo: N pubinfo: dt: Aug2023 vid: 38 iid: 4 pid: 622 pub: Oxford University Press / USA artinfo: ui: 171352528 171352528 171352528 10.1093/heapro/daab179 171352528 ppf: 1 ppct: 11 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Participant engagement with a short, wordless, animated video on COVID-19 prevention: a multi-site randomized trial. aug: au: Favaretti, Caterina Adam, Maya Greuel, Merlin Hachaturyan, Violetta Gates, Jennifer Bärnighausen, Till Vandormael, Alain affil: Heidelberg Institute of Global Health, Heidelberg University , 130.3 Im Neuenheimer Feld , Heidelberg 69120, Germany sug: subj: COVID-19 Pandemic Prevention and Control Consumer Participation Utilization Motion Pictures Health Knowledge Evaluation Social Media Misinformation Human Adolescence Adult Middle Age Male Female Randomized Controlled Trials Random Assignment Confidence Intervals Comparative Studies Storytelling Data Analysis Software Logistic Regression Adolescent: 13-18 years Adult: 19-44 years Middle Aged: 45-64 years Male Female ab: COVID-19 misinformation has spread rapidly across social media. To counter misinformation, we designed a short, wordless and animated video (called the CoVideo) to deliver scientifically informed and emotionally compelling information about preventive COVID-19 behaviours. After 15 163 online participants were recruited from Germany, Mexico, Spain, the UK and the USA, we offered participants in the attention placebo control (APC) and do-nothing arms the option to watch the CoVideo (without additional compensation) as post-trial access to treatment. The objective of our study was to evaluate participant engagement by quantifying (i) the proportion of participants opting to watch the CoVideo and (ii) the duration of time spent watching the CoVideo. We quantified the CoVideo opt-in and view time by experimental arm, age, gender, educational status, country of residence and COVID-19 prevention knowledge. Overall engagement with the CoVideo was high: 72% of the participants [CI: 71.1%; 73.0%] opted to watch the CoVideo with an average view time of 138.9 out of 144.0 s [CI: 138.4; 139.4], with no statistically significant differences by arm. Older participants (35–59 years) and participants with higher COVID-19 prevention knowledge had higher view times than their counterparts. Spanish participants had the highest opt-in percentage whereas Germans exhibited the shortest view times of the five countries. Short, wordless and animated storytelling videos, optimized for 'viral spread' on social media, can enhance global engagement with COVID-19 prevention messages by transcending cultural, language and literary barriers. pubtype: Academic Journal doctype: research tables/charts randomized controlled trial Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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