Sedimentary Layers: Bob Hawke's Beer World Record and Ocker Chic.

Australia's 23rd prime minister, Bob Hawke, is celebrated for a world record set at the University of Oxford in the 1950s for the fastest consumption of a yard of ale. The beer record is apocryphal, having five evidential flaws. However, the embellishment—or fabrication—of the record was crucial to...

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Publicado en:Journal of Australian Studies Vol. 47; no. 3; pp. 478 - 497
Autor principal: Coventry, C. J.
Formato: Artículo
Publicado: Taylor & Francis Ltd Sep2023
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Sedimentary Layers: Bob Hawke's Beer World Record and Ocker Chic.
      aug:
        au: Coventry, C. J.
        affil: Future Regions Research Centre, Federation University Australia, Mt Helen, Australia
      su:
        Hawke, Bob, 1929-2019
        World records
        University of Oxford
        Fathers
        Middle class
        Race
        Prime ministers
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          Hawke, Bob, 1929-2019
          World records
          University of Oxford
          Fathers
          Middle class
          Race
          Prime ministers
      keyword:
        beer
        Bob Hawke
        neoliberalism
        Ocker chic
        world record
      ab: Australia's 23rd prime minister, Bob Hawke, is celebrated for a world record set at the University of Oxford in the 1950s for the fastest consumption of a yard of ale. The beer record is apocryphal, having five evidential flaws. However, the embellishment—or fabrication—of the record was crucial to the "larrikin-leader" dual image Hawke constructed over the course of the 1970s as he manoeuvred to enter parliament. Hawke's dual image appealed widely from the 1970s onwards because of the rise of the "ocker": a middle-class caricature of Australians. By the 1980s, a refined "ocker chic" identity had emerged in which the middle class could erect a national culture that feigned meritocracy. In the 2020s, politicians, professionals, performative fathers and others identify with an ahistorical nation in which irreverence, elasticated leather boots, cowboy hats, Bavarian-style cold beer, and stories of endurance in foreign lands help to conceal their privilege. While many commentators have tried to explain this phenomenon, Diane Kirkby's formulation of ocker chic reveals the interchange between class, gender and race that has preserved neoliberal capitalism in Australia.
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