How Do Level of Novelty and Camera Angle of Tourism-Themed Short Videos on Douyin Influence Potential Travelers' Behavioral Intentions?
The advent of short video apps like Douyin has greatly popularized the practice of sharing travel experiences in the form of live-streaming or prerecorded videos. With the breakout of COVID-19, the feasibility and appeal of physical travel were substantially undermined such that people now become in...
| Publicado en: | CyberPsychology, Behavior & Social Networking Vol. 26; no. 9; pp. 672 - 679 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Mary Ann Liebert, Inc.
Sep2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=171999498&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 171999498 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 21522715 BABN jtl: CyberPsychology, Behavior & Social Networking issn: 21522715 maglogo: N pubinfo: dt: Sep2023 vid: 26 iid: 9 pid: 1365 pub: Mary Ann Liebert, Inc. place: New Rochelle, New York artinfo: ui: 171999498 171999498 171999498 10.1089/cyber.2022.0108 171999498 ppf: 672 ppct: 7 formats: tig: atl: How Do Level of Novelty and Camera Angle of Tourism-Themed Short Videos on Douyin Influence Potential Travelers' Behavioral Intentions? aug: au: Mao, Zeqing Guan, Zepeng Gu, Xiao affil: School of Cultural Creativity and Management, Communication University of Zhejiang, Hangzhou, China. sug: subj: Tourism Life Experiences Videorecording Mobile Applications Information Seeking Behavior Intention Human Funding Source Factorial Design Positive Psychology Digital Technology COVID-19 Pandemic China Male Female Adult Experimental Studies Random Assignment Questionnaires Spatial Perception Data Analysis Software Chi Square Test One-Way Analysis of Variance Two-Way Analysis of Variance Descriptive Statistics Adult: 19-44 years Male Female ab: The advent of short video apps like Douyin has greatly popularized the practice of sharing travel experiences in the form of live-streaming or prerecorded videos. With the breakout of COVID-19, the feasibility and appeal of physical travel were substantially undermined such that people now become increasingly dependent on watching short videos as a means of consuming travel-related content. This revolutionary change in the landscape of destination marketing is reshaping the tourism industry, which calls for research efforts of both scholars and practitioners. Our study aimed to investigate how two major characteristics of tourism-themed short videos, namely, level of novelty and camera angle, influence viewers' behavioral intentions toward actually visiting the places, with the incorporation of several relevant psychological mediators, including immersion, positive surprise, spatial presence, and perceptual realism. A 2 (low- vs. high-level novelty) × 2 (first- vs. third-person view) factorial experiment was designed and conducted. Statistical analysis based on a sample of 480 participants suggested that the perception of positive surprise increased with the level of novelty contained in the videos, which was positively associated with viewers' visit intentions in an indirect manner. Moreover, compared to the third-person view, employing the first-person view to film sites and scenes produced a greater sense of immersion, which in turn stimulated interest in taking a tour. This study contributes to the growing body of research in digital travel and telepresence. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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