CONSUMED BY AFFECTS: Kwentong Jollibee [Jollibee Stories], Happy Objects, and the Formation of Intimate Publics.
In 2016, the Jollibee Food Corporation, a Philippine multinational company that owns the world's largest Asia-based fast-food chain Jollibee, launched Kwentong Jollibee [Jollibee Stories], a highly successful digital marketing campaign. Kwentong Jollibee advertisements have a reputation for being ab...
| Publicado en: | Kritika Kultura no. 38; pp. 60 - 80 |
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| Formato: | Artículo |
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Kritika Kultura
Feb2022
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| Acceso en línea: | Ver este registro en EBSCOhost |