| Sumario: | Technology park institutions, which exist in all modern societies today, are crucial in terms of their support for research, development, and innovative processes, making them key players in the realm of digitalization. In Turkey, technology parks established in various cities provide diverse opportunities to companies in sectors such as education, software development, digital content creation, industrial production, and more. Through the offices they establish within technology parks, these companies accelerate their processes of digitalization, steering societal and cultural changes. The primary motivation behind this study is to accurately analyze these processes. The main objective of this study is to elucidate the relationship between digitalization, the concept of digital culture, and technology parks, as well as to understand the role of technology parks in disseminating digital culture. The study employs a qualitative research method, using a case study design. Interviews were conducted as the data collection technique, supplemented by field research to gather information related to the technology park. Interviews were conducted with business owners operating within Çanakkale Technology Park, who were selected as the sample. The interviews focused on topics such as digitalization, digital culture, new media tools, technology parks, and company attitudes. The aim was to capture the participants' thoughts and experiences. The data collected from the study, in which business owners participated, were analyzed using the MAXQDA program. The analysis revealed significant relationships across all dimensions. Accordingly, it was determined that companies operating within the technology park effectively utilize communication tools, closely monitor digital advancements, and believe that they shape society and culture through the innovations they introduce.
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