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The Role of Market Research in Product Ideation: How it can help take the guesswork out of development.

Published in:Pharmaceutical Executive Vol. 43; no. 11; pp. 7 - 8
Main Author: SZCZEPANIK, CAITLIN
Format: tables/charts Journal Article
Published: MJH Life Sciences Nov2023
Online Access:View this record in EBSCOhost
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      dt: Nov2023
      vid: 43
      iid: 11
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      pub: MJH Life Sciences
      place: Cranbury, New Jersey
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        atl: The Role of Market Research in Product Ideation: How it can help take the guesswork out of development.
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        au: SZCZEPANIK, CAITLIN
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        subj:
          Pharmaceutical Companies
          Marketing
          Health Insurance Exchanges
          Cost Savings
          Insurance Coverage
          Financial Losses
          Cost Effectiveness Analysis
      pubtype: Trade Publication
      doctype:
        tables/charts
        Journal Article
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    language: English
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