Extravagant thrifters: online sales shopping and the making of "new frugalities" among the urban young in Kolkata.
Online shopping among the young in India has attracted much attention from scholars but the carnivals of sales shopping in cyberspace have been relatively less explored. This article addresses this gap, focusing on the phenomenon of how incentivised cost reductions during online sales motivate the u...
| Publicado en: | Inter-Asia Cultural Studies Vol. 24; no. 6; pp. 1090 - 1104 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Dec2023
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=173688139&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 173688139 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 14649373 B8U jtl: Inter-Asia Cultural Studies issn: 14649373 maglogo: N pubinfo: dt: Dec2023 vid: 24 iid: 6 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 173688139 10.1080/14649373.2023.2265698 ppf: 1090 ppct: 14 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1019KB tig: atl: Extravagant thrifters: online sales shopping and the making of "new frugalities" among the urban young in Kolkata. aug: au: Chaudhuri, Runa Das affil: Department of Sociology, Bamanpukur Humayun Kabir Mahavidyalaya, West Bengal State University, North 24 Parganas, West Bengal, India su: Online shopping Internet sales Youth Thriftiness College students sug: subj: Online shopping Internet sales Youth Thriftiness College students keyword: extravagance frugality Kolkata online shopping sales Thrift urban young ab: Online shopping among the young in India has attracted much attention from scholars but the carnivals of sales shopping in cyberspace have been relatively less explored. This article addresses this gap, focusing on the phenomenon of how incentivised cost reductions during online sales motivate the urban young in Kolkata to thrift in their very prudent agentic avatars. Based on qualitative data obtained from focus group interviews of 39 undergraduate students from different fractions of the middle classes, this article examines a continuum of often contesting and overlapping frugalities from old to new. The study indicates a displacement of traditional morals of constrictive consumption idealised in the sense of old frugality and the efflorescence of a cohort of young shoppers who subvert morally convened scripts in intentionally feigning their thrifting on discounted goods online as "little moments of affordable extravagance." However, the making of extravagant thrifters online, this article concludes, does not in any way disrupt perceptions of class distances among the urban young. Rather, these get reiterated when differently disposed shoppers use their own class stance in interpreting new frugalities. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Inter-Asia Cultural Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Inter-Asia Cultural Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2023 holdings: @attributes: islocal: N |
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